01
Find the demand.
Connect services to the questions buyers ask.
AI SEO + search strategy
AI SEO agency · UK based, working worldwide
AI SEO agency.
Built around
your buyers.
Be the business Google and AI answers point to. Strategy and implementation, directly with Thomas Howcroft.
- Founder-led
- Agreed scope
- Measured, not promised
AI answer
Buyer
Who offers fractional CFO support for UK tech start-ups?
A few firms explain the scope, the sector and the fees:
- 1Your businessStart-up page, named CFO, clear fees1
- 2Competitor AGeneric finance services list2
- 3Competitor BNo sector or pricing detail3
Sourcesyourbusiness.co.uk/startupsfinance-directory.co.ukcompetitor-a.co.uk
- Asked
- Your page cited
- New enquiry
Where your buyers ask
01 / Find the weak link
Where does the
journey stop?
Pick what you're seeing.
Check visibility before publishing more.
Start with what customers actually search.
- 01Impressions and indexing
- 02Markets and Business Profile
- 03Pages that match the search
Check what buyers see before they click.
An impression isn't a read.
- 01Page and query pairs, dated
- 02Titles that name the service
- 03A next step that fits the search
Follow the contact path like a customer.
A button click alone isn't a lead.
- 01Clear service, proof, next step
- 02Contact tested on a phone
- 03Enquiries matched to analytics
Start with the questions buyers ask AI.
Record the question, the system and the date.
- 01Real buyer questions, repeated
- 02Clear service facts
- 03Dated mentions and citations
02 / The complete journey
A search result is
only the beginning.
Discovery, decision and contact, as one job.
03 / Our own site, measured in public
We test it on
ourselves first.
Every method we sell runs on tomhow.co.uk first.
Google AI feature impressions · 28 days
130
165% up on the previous 28 days (49)
Pages shown in Google search
44
Countries seeing TomHow in search
65
Google AI feature impressions
28 days vs 28 days21 Aug to 17 SepPrevious 28 days49
18 Sep to 15 OctLatest 28 days130
Source: TomHow Google Search Console, read 18 October 2026. Impressions are not visits. See every number, including clicks
Sample report · fabricated data
04 / What you get back
See who AI names.
Then close the gap.
A dated report on your buyers' questions: which businesses AI answers name, which pages they cite, and what to fix first.
- QuestionsYour buyers' wording, kept exactly
- AnswersWho gets named, which pages get cited
- SourcesEvery number tied to a source row
- FixesRanked by impact, with an owner
05 / The person behind the work
Work with Tom.
One accountable founder in Stevenage. Agreed scope, written updates, calls when they help.
06 / Questions
The detail,
when you want it.
What does an AI SEO agency do?
An AI SEO agency helps a business improve how customers find and understand it through search results and AI answers. TomHow combines SEO with generative engine optimisation (GEO), answer engine optimisation (AEO) and dated citation checks. The work covers buyer research, crawl and indexing checks, service-page improvements, useful supporting content, accurate business facts and a reliable enquiry path. Each project has an agreed scope: the pages to improve, changes to implement, questions to check and evidence to report. See how reporting works.
Do you guarantee rankings or AI mentions?
No. Rankings, mentions, citations and confirmed enquiries are measured separately, with dates and sources. None is guaranteed, and you won't get a made-up website score.
Do you work outside the UK?
Yes. TomHow is based in Stevenage and works remotely with service businesses worldwide. Your market guides the work.
How does a project start?
With a free visibility snapshot, a focused paid audit or a scoped project. You'll know the pages, the changes and the evidence we'll report before anything starts.
Are the visuals on this page real data?
The AI answer and journey visuals explain the method. They aren't scans of your site or real AI answers. The report pages come from a sample report for a fictional company, with fabricated data. The figures in the proof section are TomHow's own Search Console data, with the source and dates beside them.