Paid visibility audit
Start with a GBP 2,250 audit that shows where you appear, where competitors appear, and what to fix first.
Start with the audit ->› TomHow / Search visibility
Make your business easier to find, understand, and cite.
TomHow measures and improves search visibility across Google, AI answers, and the source pages buyers use before they contact you. We start with a free buyer-query snapshot, then use the paid audit, SEO, GEO, AEO, citation tracking, and reporting as one joined-up system.
Claude › ChatGPT › Perplexity › Gemini › Google AI Overviews › Claude › ChatGPT › Perplexity › Gemini › Google AI Overviews ›
› In plain English
What this actually means.
Two-column schematic contrasting a 2019 search journey ending at a clicked link with a 2026 AI answer journey ending at a single citation.
> Search / 2019
A buyer searches. They click a link. The click goes to your domain. You measure an organic session.
> Search / 2026
A buyer asks an AI tool. It names one brand. The citation goes to whoever the AI trusts. There is no second result page in an AI answer.
TomHow is a founder-led SEO and AI search visibility consultancy for B2B brands, run by Thomas Howcroft. The work starts by measuring where a brand already appears: Google rankings and Search Console data on one side, and what ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews say when buyers ask category questions on the other. Every month TomHow publishes useful pages, repairs the technical signals that help search engines and AI systems understand the brand, and records which prompts named the client and which named a competitor. A signed report lands on the 1st of every month showing what shipped and what moved. SEO, GEO, AEO and citation tracking are sold as one monthly retainer rather than four separate products, because the underlying fixes overlap. Nothing here promises a ranking or a citation. The offer is measurement, dated evidence, and the fixes that follow from it.
› SEO + GEO + AEO together
Google rankings still matter. AI answers now matter too.
The work keeps the old search surface healthy while building the new one: pages people can find, source material AI systems can use, and reports that show which prompts moved.
Answer engine optimisation
The umbrella discipline. Visibility across AI Overviews, Copilot, generative engines, featured snippets, and People Also Ask.
Read the AEO guide ->Generative engine optimisation
Build pages, schema, answer blocks, and entity signals that make your brand easier for AI engines to cite.
Read the GEO guide ->AI search visibility
Track whether Claude, ChatGPT, Perplexity, Gemini, and Google AI Overviews mention your brand when buyers ask category questions.
Read the AI search guide ->› Recovery sprint
If organic traffic has fallen to zero, start here.
A flat graph can mean no demand, broken tracking, weak indexing, poor content, or buyers getting the answer before they click. TomHow treats that as a diagnosis problem first, then a publishing and technical repair job.
01
Check whether traffic is really dead
GA4, Search Console, consent, tracking scripts, sitemap, robots, and key page indexability all get checked before we blame the market.
Run the recovery checks ->02
Map the buyer prompts
We write the questions buyers now ask ChatGPT, Claude, Perplexity, Gemini, and Google before they shortlist a provider.
Build the measurement set ->03
Fix pages AI systems can actually use
Service pages, resource pages, schema, FAQ blocks, llms.txt, internal links, and entity language all get rebuilt around the useful answers.
Read the full setup ->04
Rerun the evidence loop
The same prompts are checked again so movement is based on dated rows, not one lucky screenshot or a vague visibility score.
Read the reporting loop ->› Workflow console / Human reviewed
The workflows that ship your work.
You are not buying loose hours. You are buying a repeatable workflow. Each part owns a deliverable. Tom signs off every shipment.
Atlas
Available
Checks Claude, ChatGPT, Perplexity, and Gemini, then logs who gets mentioned or cited.
Ships: monthly citation index
Forge
Available
Drafts useful long-form articles in the brand voice, then checks schema, links, and Q&A structure.
Ships: 4 to 16 pieces / month
Compass
Available
Reads GA4, Search Console, and citation rows, then turns them into next month's brief.
Ships: monthly strategy brief
Scribe
Available
Builds the monthly client PDF from approved sources. Tom signs each report before send.
Ships: signed monthly PDF
Hawk
Available
Watches competitors on the same questions and flags meaningful movement.
Ships: monthly competitor watch
Anvil
Available
Keeps schema, entity clarity, llms.txt, sitemap, and internal links in good order.
Ships: monthly technical audit
› What it costs
One monthly fee. Three intensities.
Each tier uses the same method. Higher tiers buy more output, deeper competitor work, and more direct automation support. Async-led, with founder calls when they help. No long contracts. Cancel any month after the minimum.
Citation Engine
£5,000
/ month · 6-month min
Monthly SEO, GEO, and AI search work handled end to end.
- Atlas + Forge + Compass + Scribe
- 4 long-form pieces per month
- Quarterly strategy review
- Async PDF report, signed
For brands looking to reduce the risk of losing search traffic to AI answers.
AEO Stack
£8,500
/ month · 6-month min
Citation Engine, plus deeper technical AEO and competitor monitoring.
- Hawk + Anvil added
- 8 pieces per month
- Monthly strategy review
- Monthly competitor watch
For brands that need to outrun a category competitor.
Search Lab Retainer
£12,000
/ month · 12-month min
AEO Stack, plus custom automation for your own stack.
- Core system + custom agents
- 16 pieces per month
- Weekly strategy access
- Bespoke automation builds
For brands that want the lab inside their own stack.