Founder-led AI SEO agency
UK based / Working remotely worldwide
Make your service business easier to find in Google and AI answers. Work directly with Thomas Howcroft on search strategy, useful pages and an enquiry path that connects visibility to real opportunities.
One accountable founder. Agreed scope. Written updates and calls when useful.
“Who can help
with this?”
Founder-led deliveryStrategy and agreed implementation with Thomas Howcroft.
Worldwide remote scopeBased in Stevenage, UK. Your market guides the work.
Evidence before promisesA dated baseline. Clear actions. Measured enquiries.
Direct answer
An AI SEO agency helps a business improve how customers find and understand it through search results and AI answers. TomHow combines SEO with generative engine optimisation (GEO), answer engine optimisation (AEO) and dated citation checks. The work covers buyer research, crawl and indexing checks, service-page improvements, useful supporting content, accurate business facts and a reliable enquiry path. Each project has an agreed scope: the pages to improve, changes to implement, questions to check and evidence to report. You work directly with the founder from a UK base, with remote delivery for service businesses worldwide. Rankings, mentions, citations and confirmed enquiries are measured separately. None is guaranteed. Start with a conversation about your market and the problem you need to solve, rather than a package built around acronyms.
01 / The complete journey
More pages are not always the answer. We look at discovery, the decision and the contact path as one connected job.
Connect your services to the questions and decisions that matter to your buyers.
AI SEO + search strategyMake your pages useful, your business facts clear and the enquiry path easier to follow.
SEO + page implementationTrack search visibility, selected AI answers and confirmed enquiries as separate outcomes.
Evidence + citation tracking02 / Find the weak link
Choose what you are seeing. Get a useful starting point, without a made-up website score.
Start with the searches your customers actually make and the markets you serve. Establish whether the right pages appear before changing the whole website.
Evidence to look for
An impression means a result appeared. It does not mean someone read it. Look at position, query intent and the page title together before assuming the offer is wrong.
Evidence to look for
Make it clear who the service is for, what happens next and how to get in touch. Then check the form and email routes. A button click alone is not a lead.
Evidence to look for
Record the buyer question, system and date. Check what the answer actually says and which sources it uses. One mention is not a reliable trend.
Evidence to look for
03 / A dedicated local service
Our GBP 350 local visibility starter is a separate first step for nearby service businesses. It reviews one website, one Google Business Profile and one primary service area, with a dated baseline and three prioritised changes.
See the full scope£350Fixed scope
A review and repair plan. Implementation is agreed separately. No guaranteed rankings or enquiries.
04 / Evidence you can inspect
Search visibility needs more than a green dashboard. The useful question is what changed, where the evidence comes from and what to do next.
Method illustration. No client results shown.
SEO starts with the searches and decisions that matter to your buyers. AI search work adds selected checks of how systems such as ChatGPT, Claude, Perplexity and Gemini describe a business and which sources they cite. The scope states the providers, methods and limits.
Generative engine optimisation (GEO), answer engine optimisation (AEO) and citation tracking help organise that work. They do not guarantee that an answer will mention you.
05 / The person behind the work
TomHow is a founder-led AI SEO agency run by Thomas Howcroft, based in Stevenage, UK. Work is delivered remotely for service businesses worldwide, with strategy and agreed implementation handled directly by the founder.
Bring the market you serve, the service you sell and the enquiries you need. Start with a free visibility snapshot, a focused paid audit or a scoped project. Written updates keep the work clear; calls help when a discussion is useful.