TomHow / Search visibility

SEO consultancy built for search visibility now

SEO is still the base layer. AI search cannot fix a website that search engines cannot crawl, understand, or trust.

Start with the search visibility audit Read the setup guide

Reviewed

The overview

What this work covers.

TomHow provides SEO consultancy for businesses that need clearer search visibility and a better route from visitor to enquiry. The work checks crawl access, indexation, page intent, internal links and useful structured data. You receive a dated baseline and a prioritised repair plan before deciding what to implement. A standalone search visibility audit is available for GBP 2,250; local Hertfordshire businesses can start with the smaller GBP 350 local visibility review.

01 / What gets checked

Start with crawlable, useful pages.

Before chasing AI citations, the site needs clean foundations. The audit checks whether important pages can be found, indexed, understood, and connected to the right buyer intent.

  • Crawl access, robots.txt, sitemap, redirects, and indexation
  • Search Console signals for important commercial pages
  • Page titles, H1s, headings, and intent match
  • Internal links between services, reports, resources, and proof pages
  • Technical blockers that make good pages harder to use

02 / AI search layer

AI visibility still needs normal SEO discipline.

AI answer systems may use search results, cited sources, entity signals, and page content. That means the normal SEO basics still matter. Clear pages are easier to retrieve, summarise, and cite where the evidence supports it.

  • Make important content visible as readable text
  • Use one clear page for each buyer intent
  • Support answers with useful detail, not generic filler
  • Keep schema aligned with visible copy
  • Record evidence before claiming progress

03 / Commercial focus

The work is built around buying intent.

TomHow does not build a blog for its own sake. Pages are planned around the questions buyers ask before they choose a provider, request an audit, or compare routes.

  • Service pages for clear commercial demand
  • Comparison pages for buyer decisions
  • Resource pages for education and proof support
  • Reports and sample assets for trust
  • Packages for the ongoing route after diagnosis

04 / Not the offer

No mass filler, no ranking theatre.

The point is not to look busy. The point is to improve the pages that matter, measure the effect, and keep the search surface honest.

  • No ranking guarantees
  • No bulk content dumping
  • No hidden claims in schema
  • No separation between SEO and AI search strategy
  • No monthly report that hides the hard bits

Keep exploring

AI search servicesThe broader AI visibility layer. GEO servicesGenerative engine readiness and evidence clarity. AEO servicesAnswer blocks, FAQs, snippets, and page extraction. Paid auditThe first serious diagnostic step. SEO, AEO, GEO, LLM setupThe full setup guide. Local SEO in HertfordshireA GBP 350 starting point for your website, Business Profile and service area. Talk to TomSend your website and the problem you need to solve.

Before you decide

Straight answers.

Is SEO still worth doing when buyers use AI search?

Yes. AI search has changed the surface, but it has not removed the need for crawlable, useful, trustworthy pages. SEO is still the foundation that supports normal rankings and many AI answer paths.

How does SEO support AI search visibility?

SEO helps make pages easier to find, understand, and connect. That supports AI search work because generated answers need clear source material, entity signals, and page structures they can use.

Do you handle technical SEO?

Yes, where access allows it. The audit checks crawlability, indexation, internal links, sitemap hygiene, schema, page structure, and the technical issues blocking useful pages.

Do you guarantee rankings?

No. TomHow measures the current state, fixes the foundations, and reports the evidence. Rankings, traffic, and AI citations are not guaranteed.

Search visibility audit

Start with a measured audit.

Review the scope of the standalone audit, what it includes and what you receive before choosing ongoing work.

Start with the search visibility audit Ask Tom a question