AI SEO for service businesses.
Led by the founder.

An AI SEO agency improves the pages and public evidence customers and search systems use to understand a business. TomHow starts with search demand, the website and the enquiry journey. You receive a dated baseline, a prioritised page and query plan, agreed implementation and a record of what changed. Selected AI-answer checks add evidence of mentions, recommendations and linked sources where that checking is in scope. SEO, generative engine optimisation (GEO) and answer engine optimisation (AEO) form one plan rather than three overlapping products. You know which pages, markets, providers and questions are included, what needs separate approval and how progress will be reviewed. Search clicks, AI citations and successful enquiries remain distinct measures. A checklist, special file or page edit cannot guarantee that Google or an AI system will recommend the business. OpenAI web crawler documentation

TomHow is a founder-led AI SEO agency based in the UK, working remotely worldwide. We connect SEO, useful service pages and selected AI-answer checks to the way customers choose your business. Work directly with Thomas Howcroft on the strategy, agreed website changes and evidence needed to decide what happens next.

TomHow is a founder-led AI SEO agency. Thomas Howcroft acts as your consultant and handles strategy and agreed delivery directly, supported by AI-assisted workflows. You work with the person responsible for the research, recommendations and implementation.

Yes. TomHow is based in Stevenage, UK, and offers remote work for service businesses worldwide in English. We agree the market, audience, search language, scope and communication schedule before work begins. Written updates, screen recordings and calls support the project wherever you are based.

The agreed scope can include a search and website baseline, buyer-question research, service-page improvements, technical SEO, useful supporting content, appropriate structured data, enquiry-path fixes and selected answer checks. The proposal identifies the deliverables, implementation owner, supported providers, checking limits and reporting schedule.

Start with real buyer questions and inspect the answers and sources returned. Make the service, market, expertise and supporting evidence clear on your public pages. Review whether relevant independent sources describe the business accurately. Recheck comparable questions after useful changes. A missing mention does not identify its cause, and nobody can guarantee a recommendation.

One answer cannot establish why a business is absent. Check the question, search mode and sources first, then review crawl access, service clarity, useful original evidence and independent corroboration. Competitors may appear because the system found different sources or interpreted the question differently. Repeated dated checks are more useful than a single score.

AI SEO combines established search optimisation with checks of generated answers and their sources. GEO and AEO describe parts of that work. Crawlable pages, clear services, accurate business facts and useful evidence support the whole service. The aim is a better customer journey, with search clicks, mentions, citations and confirmed enquiries measured separately.

Start with the systems your customers use. The agreed panel can include selected checks of Claude, ChatGPT, Perplexity and Gemini. Provider access, models, search modes, number of questions and frequency are confirmed in the scope. Google AI Overviews and Copilot are outside the current answer panel. API observations do not reproduce every answer a customer sees.

The standalone paid audit is GBP 2,250. Larger projects and ongoing work follow the published packages and an agreed scope. The GBP 350 local visibility starter is a separate diagnostic for Hertfordshire service businesses. We confirm fit and scope before you commit, with no guaranteed ranking, citation or lead result.

First establish whether the drop is real using Search Console, analytics, consent and received enquiries. Check crawl access, indexing, important pages and the demand they should serve. Then prioritise the verified tracking, technical, content or authority gaps rather than assuming AI search caused the loss.

The measured panel can include official Claude, ChatGPT, Perplexity and Gemini APIs, with the exact platforms and methods agreed in the scope. Google AI Overviews and Microsoft Copilot are not included in that panel. Each report distinguishes observations from interpretation and keeps qualified enquiries in view as the business goal.

This service suits an established service business that wants clearer search visibility, stronger public evidence and a better route to enquiries. Bring your market, priority service and current problem. We agree the audience, deliverables, implementation responsibilities and checking schedule first.

Delivery is remote from the UK, with work available worldwide in English. Written updates and screen recordings keep decisions clear; calls are available when useful, with timing agreed around the project. For a local Hertfordshire brief, the separate GBP 350 starter remains available.

Use the free builder to summarise your business, services and useful public pages. llms.txt is optional guidance, not an access control or a proven ranking signal. The builder runs in your browser. Open the builder.

Tell Tom about your website, market and priority service. Start with a conversation or a free snapshot. For a deeper diagnostic, the standalone paid audit is GBP 2,250.

• How delivery worksThe four-step method, from baseline to monthly review.
• UK AI search experts, agencies and tools comparedHow to judge providers by evidence standard, not pitch language.
• Packages and scopeWhat each monthly level ships.
• The GBP 2,250 auditA signed diagnostic with linked evidence rows.
• Local SEO in HertfordshireThe GBP 350 starter for local service businesses.
• Discuss your projectSend your website and the problem you need to solve.
• Free visibility snapshotA first look at selected buyer questions.
• XO3D AEO and GEO case studySee the approach in practice. At XO3D, Thomas focused on explaining the work behind finished projects: the people, tools, decisions and supporting evidence.