Case studies / XO3D

AEO + GEO · Founder-owned business

Good work.
Now it's quotable.

XO3D's project pages showed finished work and little else. Thomas changed how they're written: each one now answers the questions buyers ask, in plain facts Google and AI answers can repeat.

  • BusinessXO3D, 3D product studio
  • FocusAnswer-ready project pages
  • ExampleAUAR project page
  • Published18 October 2026

Thomas Howcroft co-founded XO3D and runs TomHow. This is an example from his own business. Screenshots show XO3D's live AUAR page.

01What did XO3D make for AUAR?

XO3D built a product CGI film and content suite for AUAR's deployable MicroFactory and its automated timber-panel construction system.

On the page: What we made

02Why use CGI for a product that isn't built yet?

The industrial robot cell did not yet exist as a finished physical product, so CGI made its scale, movement and construction workflow clear to homebuilders.

On the page: Why CGI

03What was delivered, and how fast?

AUAR received a 36-second hero animation, 24 stills, website loops and supporting motion assets, produced within two months for its website launch.

On the page: What was delivered
Answers quoted word for word from XO3D's live AUAR page, read 19 October 2026. One question, one direct sentence: the shape AI answers lift and cite. See them on the page ↗ · Inspect the source ↗

What search and AI can now read on the page

3

Buyer questions, answered in one sentence

5

Named contributors, linked to profiles

4

Schema types for the work and the team

2

Outside sources pointing to it

01 / The decision

The expertise was there. The explanation wasn't.

"What we did on the projects, what softwares we used, what experts were on the project."

Thomas HowcroftInterview, 18 October 2026. Original spoken wording.

Instead of more blog posts, every project page explains the brief, the decisions and the people, with evidence a buyer or an AI answer can check.

02 / Inside the page

Give every claim something to point to.

The first screen does the summary a search result or AI answer needs. Select a number to see what each part does.

XO3D's AUAR project page: the client and work are named, the scope is summarised and buyers get two next steps.

01

Client and work, named up front

Who it was for and what was made, before any adjectives.

02

Scope in one sentence

Two months, a 36-second film, 24 stills. Facts a buyer, or an AI answer, can repeat.

03

A next step for a similar buyer

Start a similar project, or watch the film. No dead end.

The live AUAR page, captured 18 October 2026. Open larger ↗ · Inspect the source ↗
The answers section on the AUAR page: what XO3D made, why that approach was needed and what was delivered, one short paragraph each.
Further down the same page: one heading per buyer question, one short answer under each. Captured 18 October 2026.

03 / People + structure

Put a name to the expertise.

The credits people read are the same facts search engines and AI systems read, in structured data.

Same names, both views. The visible credits and the markup agree, so nothing has to be guessed.

The team behind the work

  • Directed and producedXO3D
  • Executive creative directorThomas Howcroft
  • Executive creative directorAlex Mann
  • Creative directorConnor Hamilton-Smith
  • 3D modellerJoseph Cletus
  • Sound engineerGulliver Tickell

Roles as credited on the AUAR page. Inspect the credits ↗

JSON-LD · AUAR pageExcerpt, read 19 Oct 2026
{
  "@type": "VideoObject",
  "name": "AUAR | Automated Architecture Microfactory, Product CGI Film",
  "duration": "PT36S",
  "creditText": "Directed and Produced: XO3D; Executive Creative Director: Thomas Howcroft; Executive Creative Director: Alex Mann; Creative Director: Connor Hamilton-Smith; 3D Modeller: Joseph Cletus; Sound Engineer: Gulliver Tickell"
},
{
  "@type": "CreativeWork",
  "creator": { "@id": "https://xo3d.co.uk/#organization" },
  "about": { "@type": "Organization", "name": "AUAR (Automated Architecture)" },
  "datePublished": "2026-07-24"
}

04 / Beyond the website

Another place to check the work.

AI answers trust a claim more when another site backs it up. Stash covered the AUAR project with credits and commentary, and UCL's 2021 article on robotic house-building now links to the project page.

Stash · 28 July 2026 XO3D frames up robot microfactory for AUAR Read the original coverage

05 / Results

Being measured.
Not guessed.

Results go here once there's a fair comparison. Search, AI answers and enquiries are reported separately, with dates and sources.

18 Oct 2026

Published Done

Project page evidence live. Baseline recorded.

+30 days

First read Queued

Search impressions and AI answer checks for the project page.

+90 days

Full read Queued

Enquiries matched to their source, alongside search and AI results.

Strong work.
Barely explained?

Tell us what you sell and which projects show it best. We'll look at the questions buyers ask and the evidence your website is missing. That's how TomHow's AI SEO services start.

Discuss your website

Detail

The small print,
in one place.

What this case shows, and what it doesn't

It shows the content approach Thomas brought to XO3D's project pages and the evidence a visitor can inspect today. It does not claim traffic, citation or revenue uplift; those will be added only when there's a comparable dataset. Mentions, linked AI citations, referral visits and enquiries are different measures: read how TomHow tracks AI visibility. Schema and supporting files do not guarantee citations.

Who owns the work?

Thomas Howcroft co-founded XO3D and runs TomHow. This is an example from his own business. The film and stills are XO3D's production for AUAR, credited to the named team.

Did TomHow secure the Stash coverage?

No claim is made that it did. The Stash article is independent coverage of the production, linked so visitors can check the work somewhere other than XO3D's own site.

Where can I learn more about the method?

Explore AEO, GEO and how TomHow works.