Founder-led. UK-based. Working worldwide.

TomHow is run by Thomas Howcroft, who has worked in SEO since 2014. It operates through HOWCROFTS CONSULTING LTD, a UK company incorporated on 1 November 2018.

Thomas Howcroft leads the work from a UK base, with remote delivery for service businesses worldwide. AI-assisted workflows support research, checks and drafts. Thomas reviews the evidence, handles agreed implementation and signs the deliverables. Written updates and calls are agreed around the project.

The report is built from citation logs, GA4 exports, Google Search Console exports, SEMrush or Ahrefs exports where available, crawl checks, and shipped-work records. Claims are separated from evidence so they can be checked.

A customer searches for a service, compares pages and decides who to contact. Useful content, clear business facts and a working enquiry route help that journey.

A customer can also ask an AI system to explain a service or suggest providers. The answer may name businesses or cite sources. Those observations need separate checks and evidence.

TomHow is a founder-led AI SEO agency for businesses that sell services and expertise. Thomas Howcroft handles strategy and agreed delivery directly, supported by AI-assisted workflows. The legal operator is HOWCROFTS CONSULTING LTD, a UK company incorporated on 1 November 2018, company number 11654047. There are no employees or account managers. The work connects ordinary search demand, useful pages, selected AI-answer checks and a reliable route to enquiries. We agree the market, deliverables and implementation responsibilities before starting. Remote delivery is available worldwide in English, with written updates, screen recordings and calls when useful. The UK base describes where the founder works; the project scope describes the market you want to reach.

The tools support the work. Your scope defines the pages, questions, changes and evidence that matter to your business. These are the disciplines we bring together, with the depth agreed before the project begins.

• Buyer research. Search demand, buyer questions and the pages needed to explain your service.
• Search evidence. Google Search Console, GA4 and licensed keyword or competitor data where access exists.
• Page improvements. Clear service copy, useful supporting content, technical SEO, internal links and appropriate structured data.
• Answer checks. Selected AI answers with the question, provider, mode, date and visible sources recorded within an agreed scope.
• Implementation. Agreed website changes, review points and a written record of what was shipped.
• Reporting. Search performance, answer observations and confirmed enquiries reported separately with the next useful actions.

• Founder-led delivery. Thomas Howcroft handles strategy and agreed delivery directly, with a small set of AI-assisted workflows under his control.
• Scope before promises. The project sets the audience, deliverables, implementation responsibilities and evidence needed to assess progress.
• Flexible communication. Written reports and screen recordings keep the work clear. Calls are available when useful, with timing agreed around the project.
• Evidence you can inspect. Reports separate what was observed, what changed and what remains uncertain. Examples show format; measured outcomes require their own dated evidence.

Research, answer checks, content drafts and reporting use supporting workflows. Thomas Howcroft reviews their output and remains responsible for the agreed work. A workflow name or an automated score is not evidence of a result.

Atlas, Forge, Compass, Scribe, Hawk and Anvil.

TomHow is not an anonymous tool page. The legal company, operator, contact route, method, and evidence standard are named so buyers and AI crawlers can understand who is accountable for the work.