TomHow / Search visibility
A website audit that explains what to fix first.
For founders and marketing teams who need to know why their website is not supporting enquiries. Check the important pages, the search evidence and what buyers need to understand before committing to a rebuild or ongoing SEO.
Updated
Founder of TomHow, based in Stevenage. SEO and AI search consultancy.
The overview
What does this work cover?
The standalone GBP 2,250 search visibility audit reviews your public website and up to 12 priority pages, a recorded 20-question ChatGPT panel and up to three named competitors. Search Console and GA4 evidence are included when you provide usable access or exports. You receive a signed report, ten prioritised actions, a 90-day plan and a 45-minute findings call. Implementation, paid API work, a multi-provider panel and ongoing monitoring are not included.
01 / Decisions the audit supports
Which finding changes the next step?
These are illustrative diagnosis examples, not reported client results. The same symptom can require a different repair. The report should state which evidence supports the decision and which check will confirm the repair.
- Search Console records clicks but analytics records no organic visits: verify consent, tag delivery and attribution before declaring demand absent.
- A priority service URL is excluded from indexing: inspect the exact reason, canonical and access controls before rewriting its title.
- Relevant local queries produce impressions at weak positions: compare the service page with the actual buyer question, location and competing results before expanding the site.
- A completed AI answer names competitors: inspect exposed source URLs and page relevance; absence alone does not establish a schema or llms.txt defect.
02 / Technical evidence
Can customers and search engines reach the right pages?
The review focuses on the agreed priority pages. Crawl findings are compared with available Search Console evidence, rather than treating a crawler score as the result. Missing access and unverified causes remain visible in the report.
- Crawl access, robots.txt, sitemaps and redirects affecting priority pages
- Available indexing evidence and whether the declared canonical matches the intended page
- Page titles, headings, internal links and structured data that fit the visible content
- Available performance evidence, with field data distinguished from a single lab test
03 / Buyer and search intent
Does the page answer the question that brought someone here?
A page can be technically sound and still leave the buyer unsure about the service, scope or next step. The audit compares priority pages with available search queries and the agreed competitor set. Impressions without clicks are a question to investigate, not automatic proof that the title is wrong.
- Available page-query evidence, with dates, positions and data limits
- Service clarity, useful supporting evidence and a route to enquiry
- Up to three named competitors compared against the agreed questions and page evidence
- Content gaps described as findings or hypotheses, without invented demand forecasts
04 / Included AI answer check
One recorded ChatGPT panel, with its limits stated.
The included 20-question panel records the agreed buyer questions and the answers returned. It separates a named business from a cited source. This is a dated sample, not a claim about every answer a customer might see.
- Question wording, date, answer state, named businesses and visible source URLs
- Relevant public-page facts and supporting material checked against the findings
- Unavailable or unverified observations labelled rather than counted as success
- No multi-provider panel, paid API work or continuing monitoring included
05 / From finding to action
Know the evidence, the priority and who needs to act.
The ten ordered actions turn the findings into a practical handover. For each priority, the explanation connects the observed issue to the proposed change, its effort and the person or role needed to carry it out. The 90-day plan provides the sequence; implementation is agreed separately.
- Evidence: the affected page or recorded observation and what it shows
- Priority: why the issue matters to the buyer journey and what remains uncertain
- Owner and effort: who needs to make the change and what work is involved
- Success check: what to recheck after implementation, such as the redirect destination, page content or confirmed enquiry path
Keep exploring
Find the right next step.
Before you decide
Straight answers.
Can I buy the website audit without a retainer?
Yes. The GBP 2,250 audit is standalone. You can use the findings with your own team or agree further work separately. Hertfordshire service businesses needing a smaller local review can consider the GBP 350 local visibility starter.
How is this different from a free automated website audit?
An automated scan can flag technical issues. This service adds review of the agreed priority pages, buyer questions, competitor evidence and available search data, then orders the findings into ten actions. The value is the explanation and practical handover, not a higher score or a longer list of warnings.
Can I see what the report looks like?
Yes. The sample report linked on this page uses fabricated data to demonstrate the format. It is not evidence of client performance and does not replace the specific scope listed on the paid audit page.
Will you implement the fixes or monitor the results?
Not within the audit fee. You receive the signed report, ten prioritised actions, a 90-day plan and a 45-minute findings call. Implementation and ongoing monitoring need a separate agreement. The plan explains what should be checked after a change rather than counting a recommendation as a completed fix.
What access is needed, and when does delivery start?
Provide the website, up to three competitors and your priority buyer questions. Usable Search Console and GA4 read access or exports allow those sources to be included. Scope and delivery timing are confirmed before you commit; work starts once payment, intake and the agreed evidence are ready. Do not send passwords by email.