How we test AI SEO
on our own website.

TomHow can show its published AEO and GEO service explanations, its AI citation measurement method, and its own dated search baseline. New and revised pages went live on 9 and 11 October 2026. Those releases are too recent to support a claim that rankings, enquiries or AI citations improved because of them.

TomHow's Search Console recorded 130 Google AI feature link impressions from 18 September to 15 October 2026, compared with 49 in the preceding 28 days. Ordinary Google search produced three clicks from 6,402 impressions, compared with five clicks from 14,818 impressions. These are separate measures. More AI exposure did not establish more visits or enquiries.

The goal is to make each buyer question easy to answer, add enough depth to support a decision, and show the proof behind a claim. TomHow will track the same questions over time and record actual source links separately from brand mentions.

Source: TomHow's own Search Console reports, exported on 18 October 2026. Current window: 18 September to 15 October. Comparison: 21 August to 17 September. Most of the current window precedes the October releases, so this comparison cannot identify their effect. AI link impressions are not a count of recommendations or unique people. Daily Google AI feature figures are not shown because they are only available as totals. First documented: 11 October 2026. Baseline updated: 18 October 2026. Customer outcomes remain unproved.

The next stage connects a defined AI SEO service to a useful buyer page and a short enquiry form. A visit, a contact click, a stored message and a qualified opportunity are recorded as different steps. An email draft opening is not counted as a lead.

We will assess the same buyer questions and priority pages over later measurement windows, record what was changed and keep unavailable answers separate from confirmed absence. This is a documented test of the method, not a claim that TomHow has already produced a client's commercial result.

TomHow will record the exact buyer question, answer provider, date and market. It will check brand mentions and linked TomHow sources separately, compare the same questions weekly, and mark blocked answers as unknown. Search exposure, organic visits and actual enquiries will stay in their own reports. AI systems choose their own answers and sources, so TomHow cannot promise a citation.

No. The public fabricated report example shows the format only. The dated figures on this page describe TomHow's own website. Neither is a substitute for a permissioned client case study.