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SEO company and consultant in Stevenage
SEO in Stevenage, from a consultant based in Stevenage.
TomHow is run by Thomas Howcroft from Stevenage. If people nearby search for what you do and find a competitor, or visit your website and do not get in touch, the first job is to find where that journey breaks.
Thomas HowcroftFounder of TomHow, Stevenage
Where was the search made?
Search 1 of 3
- First
- Business A
- Second
- Your business
- Third
- Business B
- Checked from
- Old Town, with the date
Search 2 of 3
- First
- Business B
- Second
- Business A
- Third
- Your business
- Checked from
- Great Ashby, with the date
Search 3 of 3
- First
- Your business
- Second
- Business B
- Third
- Business A
- Checked from
- Train station, with the date
Local rankings vary with the searcher's position and change often. Every check is reported with the date and the place it was run from, so a result seen in one part of Stevenage is not presented as true for the whole town. Google's local ranking guidance
Local visibility starter · £350 · fixed scope · no retainer required
5
priority pages, at most
1
Business Profile
1
Stevenage service
3
prioritised next changes
01 / What the review covers
Four parts of one
Stevenage review.
Part 01
Stevenage service businesses.
Premises customers visit, service-area businesses, and firms that cannot tell which searches send enquiries.
First. A free 30-minute call checks the fit before you commit.
Part 02
Relevance, distance, prominence.
Google says local results depend mainly on these three. Distance is measured from the person searching.
Limit. Listing more towns on a page does not change distance.
Part 03
A dated baseline and three changes.
Findings carry the date and place of every check, ranked in the order to fix them.
Limit. Implementation is quoted separately.
Part 04
No promises on map position.
Local positions change from street to street and week to week.
Limit. No bought reviews, fake listings or near-identical town pages.
Slot · pull-quote from Thomas
Placeholder. Nothing is written for him.
Slot · short video clip
02 / Before you decide
Straight answers.
Are you actually based in Stevenage?
Yes. Thomas Howcroft runs TomHow from Stevenage, Hertfordshire. The review is delivered remotely, through written findings, email and a follow-up call, so you do not need to travel anywhere.
How much does SEO cost for a Stevenage business?
The Local Visibility Starter is GBP 350 for one website, one Google Business Profile and one priority service, with no retainer. Any ongoing work is quoted after the review, based on what actually needs to change.
How long does local SEO take to work?
Some fixes, such as correcting Business Profile details, can take effect quickly. Ranking changes depend on the competition for your service and are not guaranteed. The review records a dated baseline so that any change can be checked fairly.
Do I need a Google Business Profile?
Most local service businesses benefit from one, but eligibility depends on how you serve customers. Tell Tom before booking if you do not have a profile. The starter does not include creating, verifying or reinstating one.
Can you also help businesses outside Stevenage?
Yes. TomHow works with service businesses across Hertfordshire and beyond. The Hertfordshire SEO page explains the county-wide work, and larger or multi-location projects are scoped separately.
Will you write pages for every nearby town?
Only where you genuinely serve customers and have something specific to say. Near-identical town pages rarely help customers and can weaken a site. The review will tell you whether another location page is worth creating.
Earlier text in full
Who is this page for?
TomHow is run by Thomas Howcroft from Stevenage. If people nearby search for what you do and find a competitor, or visit your website and do not get in touch, the first job is to find where that journey breaks. Start with a free 30-minute call or the GBP 350 local visibility review.
What does SEO in Stevenage involve?
When someone in Stevenage searches for a local service, Google usually answers with a map of nearby businesses, a list of ordinary results and, more and more often, an AI-written summary. All three draw on the same evidence: a clear page for the service, accurate Google Business Profile details, consistent business listings and genuine customer reviews. TomHow reviews that evidence for one Stevenage service, compares it with the businesses that currently appear, and gives you the three changes most likely to help first. The work is founder-led and delivered remotely by Thomas Howcroft, who is based in Stevenage.
What the evidence can tell you
Local rankings vary with the searcher's position and change often. Every check is reported with the date and the place it was run from, so a result seen in one part of Stevenage is not presented as true for the whole town.
What is in the scope at a glance?
Local visibility starter GBP 350 Fixed scope. No retainer required. 01 One website 02 One Business Profile 03 One Stevenage service Founder-led. Written findings. Clear next steps.
Stevenage businesses that win work from local searches.
01 / Who this is for
This page is for Stevenage service businesses whose customers search before they call: trades, clinics, salons, professional firms, local suppliers and B2B services on the town's business parks. If people search for what you do in Stevenage and find a competitor, or visit your site and leave without getting in touch, the review is built for that problem.
- A business with premises customers visit, such as a clinic, studio or shop.
- A service-area business travelling to customers in Stevenage and nearby towns such as Hitchin, Letchworth Garden City, Knebworth and Baldock.
- A firm that already gets some enquiries but cannot tell which searches send them.
A search in the Old Town can show different results from one at the station.
02 / How local results work
Google says local results depend mainly on relevance, distance and prominence. Distance is measured from the person searching, so the same search made in Stevenage Old Town, Great Ashby or near the train station can show a different map pack. Listing more towns on a page does not change that. What you can improve is how clearly your pages and Business Profile describe the service, how consistent your details are across the web, and how much genuine evidence customers can see.
- Relevance: a clear page and profile category for the exact service.
- Distance: recorded from the place each check is run, never assumed.
- Prominence: genuine reviews, accurate listings and references from real local organisations.
The pages, profile and listings a Stevenage customer actually sees.
03 / What gets checked
The review starts with the service you most want enquiries for and the area you serve. Tom checks how that service appears in Google Search and Maps from Stevenage, then reviews the page a searcher lands on and the route from that page to an enquiry.
- Up to five priority pages: titles, service detail, location information and internal links.
- Your Google Business Profile: categories, service area, hours, description, photos and reviews.
- Listings found during the review, checked against your website for out-of-date details.
- The enquiry path on a phone-sized screen, including whether a test message would reach you.
A dated baseline and the three changes most likely to help first.
04 / What you receive
You get written findings with the date and location of every search check, so any later change can be compared fairly. The findings rank what to fix first and explain why, followed by a call or written follow-up to talk them through. Implementation is quoted separately if you want help making the changes.
- A dated search baseline for one Stevenage service.
- Three prioritised next changes, with the reason for each.
- A follow-up explanation, by call or in writing.
GBP 350, fixed scope, no retainer.
05 / Price and next steps
The Local Visibility Starter costs GBP 350 for one website, one Google Business Profile and one priority service area. There is no monthly commitment. If the review shows that ongoing work is worth doing, the scope and price are agreed before anything starts. You can also book a free 30-minute call first to check whether the review suits your business.
- Book a free 30-minute call to talk it through.
- Or read the full scope of the GBP 350 starter.
- Or email tom@tomhow.co.uk with your website and the service you want found.
No guaranteed rankings, bought reviews or copy-and-paste town pages.
06 / Honest limits
Local positions change from street to street and week to week, so nobody can promise a fixed map position. TomHow does not buy reviews, create fake listings or build near-identical pages for every town. Thomas Howcroft is based in Stevenage and delivers the work remotely, by written findings, email and calls.
- Rankings are reported with the date and place they were checked.
- Only genuine customer reviews are encouraged.
- Pages for other towns only where you genuinely serve customers there.
Where can I read more?
- Hertfordshire SEOLocal SEO across the county.
- GBP 350 local starterFixed scope, no retainer.
- Free local SEO checklistCheck the basics yourself first.
- Website auditThe full diagnostic for larger sites.
- Book a callA free 30-minute call with Tom.
- Contact TomSend a short enquiry.
Stevenage local SEO
Find out what is stopping local enquiries.
Book a free call, or start with the GBP 350 review for a dated baseline and three prioritised changes.