TomHow / Local visibility starter

Find what is stopping local customers finding you.

A focused first step for a Hertfordshire business whose website is not bringing enquiries. We check the search and contact path, explain the gaps, and give you a practical order of work.

GBP 350 / Fixed scope / No retainer required

Ask Tom about the starter

Send your website and the area you serve. We confirm fit, scope and the delivery date before you commit. See contact details

The method

Follow the route to an enquiry.

Find where the journey breaks before deciding what to build.

  1. 01 / Search

    Can they find you?

    Service and location searches, with the date and search location recorded.

  2. 02 / Evaluate

    Is the offer clear?

    Your Business Profile and priority pages, checked for accuracy and useful detail.

  3. 03 / Enquire

    Can they contact you?

    A practical check of the path from an interested visitor to an enquiry.

The outputA prioritised repair plan, with the reason and owner for each change.

Prefer to make a first check yourself? Use the free seven-step local SEO checklist.

What you receive

The starter covers one website, one Google Business Profile and one primary service area.

  1. A dated local search baseline. A check of your main service and location searches, with the search location and limits recorded.
  2. A Business Profile review. Categories, contact details, service area and visible information checked for accuracy.
  3. A website and enquiry-path review. Up to five priority pages checked for indexing, service clarity, page titles, internal links and a usable contact route.
  4. A prioritised repair plan. The three most useful next changes, why they matter, and who needs to make them.
  5. A founder explanation. Written findings from Thomas Howcroft and one follow-up conversation to explain the plan.

Example deliverable

What a useful repair plan looks like.

These are hypothetical findings to show the format, not client results or a diagnosis of your website. Your priorities depend on the evidence we can verify.

  1. Example 01 / Discovery

    A service page is missing from Google.

    Evidence: the dated URL inspection result, page response and indexing instructions.

    Next step: the website owner checks and corrects the specific indexing fault, then requests a fresh inspection. A submission is not proof of indexing.

  2. Example 02 / Relevance

    A page appears for the wrong service.

    Evidence: search queries and their landing pages over the same dated reporting period.

    Next step: the content owner clarifies the service, genuine area served and relevant internal links. Track the right queries and enquiries after the change.

  3. Example 03 / Enquiries

    Clicks are being counted as leads.

    Evidence: contact-click events compared with received enquiries, with test traffic separated.

    Next step: the measurement owner separates visits, contact actions and confirmed enquiries. Missing tracking stays unknown, not zero.

Your handoverEach priority names the finding, evidence, next action, owner and success check. Implementation is agreed separately.

For a wider measurement example, inspect the clearly labelled sample monthly report. For the method behind the checks, read how search visibility is measured.

Before you commit

A small scope, clearly defined.

What is not included

A website rebuild, ongoing SEO, new content production, paid advertising, paid listings and third-party costs are not included. This is a diagnostic and repair plan; implementation is agreed separately before any further work.

Who it suits

A service business with an existing website, a real service area and a clear service to sell. TomHow is based in Stevenage and works remotely across Hertfordshire. Multi-location sites and larger technical problems may need a different scope.

Where AI search fits

Clear service information helps people and search systems understand your business. We flag relevant AI search gaps, but this starter focuses on your local Google presence and the route from visitor to enquiry.

What it does not promise

No guaranteed rankings, leads, revenue or AI citations. The deliverable is a documented baseline and a clear repair plan. Search results vary by location and time.

Read about local SEO in Hertfordshire or talk to Tom about your website.

GBP 350 / Fixed scope

Start with the right question.

Send your website and service area. We confirm fit, scope and the delivery date before you commit.

Ask Tom about your website