Stevenage / Hertfordshire
Local SEO for Hertfordshire businesses. Based in Stevenage.
If nearby customers cannot find your service, or visitors arrive but do not enquire, start by finding where the journey breaks. Thomas Howcroft reviews your local search presence and website, then explains what to change first. The GBP 350 starter is a fixed-scope diagnostic, with no retainer required.
Updated
Founder of TomHow, based in Stevenage. SEO and AI search consultancy.
The overview
What does this work cover?
TomHow provides local SEO consultancy from Stevenage for service businesses across Hertfordshire. The GBP 350 local visibility starter reviews up to five priority pages on one website, one Google Business Profile and one primary service area. You receive a dated search baseline, a review of the enquiry path and the three most useful next changes, with written findings and a follow-up explanation. Website changes, profile edits and ongoing SEO are not included; implementation is scoped separately.
01 / Choose the right problem
A poor ranking and a broken enquiry route need different fixes.
Compare the actual service query, landing page, search location and result position before rewriting everything. A page appearing near position twenty may need stronger service detail and relevant references. A page appearing near the top but attracting few clicks needs a different investigation. Visitors arriving but failing to contact you point to the offer or enquiry path.
- Discovery: check which relevant searches show the service page, and where.
- Clicks: compare the title, intent and competing results for the same query.
- Enquiries: follow the contact route and check whether a real message arrives.
- Maps: record the checking location; listing more towns does not remove the distance factor.
02 / Your service area
A Stevenage search and a county-wide service need different checks.
A business serving customers in Stevenage may need to be found for a specific service nearby. A business travelling across Hertfordshire needs to explain which areas it actually covers. We agree one priority service area for the starter and record the search location, so a result seen in one town is not presented as visibility across the county.
- A service-area business: check that your profile and pages describe where you travel to customers.
- A customer-facing premises: check the public address, hours and route from Maps to an enquiry.
- A business serving several areas: choose one priority area for the starter and agree any wider work separately.
03 / Google Business Profile
A complete profile and a useful website work together.
A Business Profile can help customers find accurate services, opening hours and contact details in Google Search and Maps. The review checks the information against your website and the area you actually serve.
- Categories that accurately describe the services you provide
- Service areas, opening hours, attributes and description accuracy
- Whether the available photographs and service information help a customer understand the business
- Genuine customer reviews and useful responses, with no bought or incentivised reviews
- Potential duplicate or unclaimed profiles identified for review
04 / Consistency across the web
Make your business details consistent.
Search engines cross-check business details across directories, social profiles and your own site. Inconsistencies, old addresses and abandoned listings weaken confidence in which record is correct. The aim is to make the correct details clear to customers and search systems.
- Checks of the listings found during the agreed review
- Outdated business details identified for correction in the repair plan
- Relevant listing gaps noted, with no submission service included
- Whether structured business details agree with visible information
05 / Location pages
One good page per place you genuinely serve.
Location pages work when they contain something real about serving that area. Near-identical pages with only a town name changed add little for customers. The review prioritises genuine service information and useful local detail.
- Pages only for locations with a genuine service relationship
- Specific local content rather than templated substitution
- Internal linking from the main service pages
- Structured data that matches the real business and visible page content
06 / From visitor to enquiry
Being found is only useful if the next step works.
The review follows the path from a service page to an enquiry. We check whether a visitor can understand the offer, the area covered and how to get in touch. An analytics event or contact-link click is not counted as a confirmed enquiry.
- Up to five priority pages reviewed for service clarity, titles and useful internal links
- The contact path reviewed on a phone-sized screen
- Available enquiry evidence compared with the measurement limits recorded
- Three prioritised next changes, with implementation agreed separately
Keep exploring
Find the right next step.
Before you decide
Straight answers.
Do you provide SEO in Stevenage and across Hertfordshire?
Yes. Thomas Howcroft is based in Stevenage and delivers the review remotely for Hertfordshire service businesses. The starter focuses on one primary service area. Tell Tom where you actually work; a wider or multi-location brief is scoped separately.
What does the GBP 350 starter include, and will you fix the website?
It includes a review of up to five priority pages on one website, one Business Profile and one service area, plus a dated baseline, three prioritised next changes, written findings and a follow-up explanation. It does not include implementing changes, a website rebuild, paid advertising or ongoing SEO. Further work is agreed separately; no retainer is required.
Can you help if I have no Google Business Profile?
Tell Tom before booking so the scope can be confirmed. Business Profile eligibility depends on how you serve customers, and an online-only business is not automatically eligible. The starter does not include creating, verifying or reinstating a profile.
What should I send to get started?
Email your website, the service you want more enquiries for and your main service area. Include your Business Profile link if you have one. Tom confirms fit, scope and the delivery date before you commit. Do not send passwords by email.
How long does local SEO take to work?
There is no fixed timeline. Local results depend on relevance, distance and prominence, and changes may need time to be reviewed or reflected in results. The starter records a baseline so later checks can be compared fairly.
Do you buy reviews or citations?
No. The review considers genuine customer feedback and the accuracy of business listings. It does not include buying reviews, paid listings, exchanges or automated submissions. Any subsequent implementation is agreed separately.