Six delivery workflows. One human operator.

Explore six delivery workflows for businesses commissioning search audits, implementation and ongoing work. This page also lists free public tools and planned releases for checking and documenting parts of your site. Each workflow owns a clear deliverable and has a clear status. Thomas Howcroft signs off every shipment. Nothing leaves the lab without a human signature.

Atlas records an agreed question panel on the named platforms and modes where an authorised capture route and usable access exist. Coverage is confirmed in the scope, not inferred from the workflow name. Each completed answer records brand mentions and owned-domain source citations separately. Failed requests and unavailable source lists remain explicit. Source review supports repair hypotheses; a missing citation alone does not identify a fix.

Stack. Agreed capture route, structured evidence logs, JSON export and report charts. API and consumer-assistant captures stay separate.

Forge drafts answer-ready pieces from approved data exports, search evidence and citation gaps. Thomas signs each draft off.

Stack. LLM-assisted drafting, brand-guide prompt, manual research pack, schema injection checklist.

Compass reads GA4 exports, Search Console exports, and the citation index every month. It spots which queries are improving, which are slipping, and where competitors are moving ahead. The next month's brief is written clearly: which pieces to ship, which queries to target, and which technical AEO fixes matter. The brief lands in your monthly report.

Stack. GA4 export, Search Console export, citation log, manual review, custom analyser layer.

Scribe reads the approved sources: GA4, Search Console, Atlas citation rows, Hawk competitor data, and shipped work. It turns them into a branded PDF report with an executive summary, citation index, shipped work, next actions, and Thomas Howcroft's sign-off. It lands in your inbox by 09:00 on the 1st of every month.

Stack. Headless Chromium via Playwright, custom HTML renderer in the locked brand, R2 storage.

Hawk tracks up to three named competitors against the same query set. It shows where they are gaining mentions, losing ground, or being cited instead of you. When a competitor moves on a query you care about, the next Forge brief changes. You see the movement in the monthly report.

Stack. Atlas evidence log extended with competitor query sets, custom delta detector, manual alert routing.

Anvil checks crawler access, indexing evidence, readable page content, consistent business facts, internal links and social previews. Relevant structured data must match visible content. Google requires no special AI schema and ignores llms.txt for Search visibility and rankings. An optional llms.txt file can document public links, but it is not access control. Implementation depends on the agreed scope and site access; unresolved items become developer-ready tickets.

Stack. Schema.org validator, custom site crawler, knowledge graph mapper, platform implementation checklist.

Some internal tools are being cleaned up for public use. Free or freemium where it makes sense. They should diagnose real problems and create demand, not give away the delivery layer.

Public tools should help someone see the problem. Client dashboards and marketing automation are delivery assets, so they stay inside higher-tier retainers or scoped add-ons once the reporting loop is proven.

Client dashboard

A private reporting surface for live citation timelines, content health, shipped work, and monthly report archive. This should support retained clients after the reporting loop is proven, not sit in the free public tools list.

Marketing agent

A distribution workflow for LinkedIn, newsletter, repurposing, and proof-led publishing. This belongs as a paid add-on for higher-level clients, not as a free public tool.